"SEO"- stands for "Search Engine Optimization"
It is very simply the process of making changes to your website so that search engines, such as Google better understand your site, and rank it higher in their results pages.
SEO is also known as "Organic SEO" meaning "natural" rather than for example paid Google advertising, which is referred to as "PPC" - Pay Per Click or it's proper name "Adwords"
Google, as the globally dominant search engine is the one everybody wants to rank well on, so "Google SEO" is big business these days.
Google tolerate SEOs (Search Engine Optimizers) although it is an uncomfortable relationship, because Google probably would prefer your website doesn't rank so well, so you have to pay to advertise.
The "Google SEO Rules" are also known as "Webmaster Guidelines" and are clearly laid out here Google Webmaster Guidelines
Google, as the globally dominant search engine is the one everybody wants to rank well on, so "Google SEO" is big business these days.
Google tolerate SEOs (Search Engine Optimizers) although it is an uncomfortable relationship, because Google probably would prefer your website doesn't rank so well, so you have to pay to advertise.
The "Google SEO Rules" are also known as "Webmaster Guidelines" and are clearly laid out here Google Webmaster Guidelines
SEO is just one element of the wider sphere of SEM or "Search Engine Marketing" which encompasses all forms of Internet marketing, including article marketing and press release distribution, Social Media participation and promotion, plus of course online advertising in it's many forms.
Back to Superior SEO Blog
